Many thought that with the coming of social media (Facebook, Twitter, etc) email marketing would sink into oblivion. They were proved wrong.
While Social Media is, perhaps, more personal and immediate, it is very difficult to measure the true impact value of any SM campaign. Another thing to keep in mind is that people are NOT on Facebook or twitter 24/7. There is a great possibility that your message will never hit the target. Well, this is not the case with Email Marketing campaigns. Read more